- Is your firm authorised by the regulator, and can I see that on the public register?
- Who exactly is the issuer, and what is the bond's ISIN?
- Where does the bond rank – senior, subordinated, secured?
- What currency is it in, and what happens if that currency falls against mine?
- When does it mature, and can the issuer call it early?
- What is the yield to maturity (or to worst) at the price you are quoting?
- What are all the costs: commission, mark-up, custody and exchange fees?
- Where will the bond be held, and is it segregated from your own assets?
- How easily could I sell it before maturity?
- Can I see the prospectus or final terms and the key information document?
If a firm cannot or will not answer these questions clearly, treat that as a warning sign.
General information only, not investment advice.